2026

Art Direction
Graphic Design
Set Design 

Working between graphic design, art direction, and 
set design, with a focus on narrative, artistic research 
and collective experience. 
carlasanfratello@gmail.com

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Visual & Brand Identity - Radboud University Nijmegen 

Brand, Event Design 

June 2025


A brand identity built on the idea that connection
is invisible but essential.


Impact Festival is a university-wide sustainability festival inviting students, researchers, and departments across disciplines; science, arts, social studies. To reflect on their role within a shared ecological and social future.

The challenge was not just to design a festival, but to make visible something that already existed: the quiet, underground network of people and ideas working toward the same goals from very different places.

The mycelium network became the central metaphor. Like fungal threads beneath the soil, the identity was designed to hold everything together without flattening it; a living ecosystem 
where each department could exist as itself, while belonging 
to something larger.

From this concept, a full brand system was developed: flexible enough to span academic rigour and artistic expression, consistent enough to feel like one organism. Banners, posters, wayfinding maps, and scientific poster templates were all designed within this logic; each piece a node in the same network.
© Carla Sanfratello Marco 2026Top