Art Direction
Graphic Design
Set Design
set design, with a focus on narrative, artistic research
and collective experience.
EFFIGY
Editorial, Fashion, Artistic Research
EFFIGY is an independent magazine exploring identity and performance through fashion photography and experimental writing.
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz