Art Direction
Graphic Design
Set Design
set design, with a focus on narrative, artistic research
and collective experience.
EFFIGY
Editorial, Fashion, Artistic Research
EFFIGY is an independent magazine exploring identity and performance through fashion photography and experimental writing.
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz
Inner Chaos - Fashion Editorial
for SICKY Magazine
Editorial, Set Design
and Marina Fernández.
A set design developed for a fashion editorial exploring domestic space and inner tension. The project translates narrative into a staged environment, balancing familiarity
and discomfort.
Creative Direction, Photography & Retouch: Marina Fernández
Photography Assistant: Joaquin Montrasi Olmos
Styling: Maria Sánchez
MUAH: Cristina Álvarez
Set Design: Carla Sanfratello Marco
Lighting: Andrés Bustamante
Link to the editorial
and discomfort.
Creative Direction, Photography & Retouch: Marina Fernández
Photography Assistant: Joaquin Montrasi Olmos
Styling: Maria Sánchez
MUAH: Cristina Álvarez
Set Design: Carla Sanfratello Marco
Lighting: Andrés Bustamante
Link to the editorial
You Too are a Wanderer
Installation, Spatial Design, Artistic Research
by What Design Can Do, 2025
You Too Are a Wanderer is an artistic research project exploring how myth-making and storytelling can open new ways of representing migration in contemporary art.
Ultimately creating an immersive installation that invites the audience into the myth of The Wanderer, offering a new perspective on migrant identity.
Through participatory workshops, where myths are shared and responded to with sound-making and drawing, I created a space
for exchange and belonging between migrants and non-migrants.
These workshops inspired the myth of The Wanderer,
which lead to the final installation.
Ultimately creating an immersive installation that invites the audience into the myth of The Wanderer, offering a new perspective on migrant identity.
Through participatory workshops, where myths are shared and responded to with sound-making and drawing, I created a space
for exchange and belonging between migrants and non-migrants.
These workshops inspired the myth of The Wanderer,
which lead to the final installation.
Listen to the myth
Vist the Archive
Images by han gyoel kim
Exhibited at:
What Design Can Do Festival, Amsterdam, 2025 (First Edition)
'Where is your mind at?', at La Galeria by Lastcri, Barcelona, 2026 (Second Edition)
(Un)veiled Force: The Narratives
of Violence
Editorial, Book Design
and Aglaya Drobysheva
A collaborative book project featuring a selection of E-flux Criticism articles.
The book explores concepts of violence, ignorance, and censorship. Each article page is preceded by a thicker page with cutouts that frame only a few specific words from the next page. Detached from their context, they mislead the reader from the original meaning of the article.
While trying to hide the truth about the violence, the book still leaves the reader the space for a choice: to look closer to the faded white ink, not to trust the isolated words, to reveal the underlayer. The reader can choose not to ignore the narrative of violence.
Exhibited at:
All Access Archive #4 in Amsterdam, 2025
The book explores concepts of violence, ignorance, and censorship. Each article page is preceded by a thicker page with cutouts that frame only a few specific words from the next page. Detached from their context, they mislead the reader from the original meaning of the article.
While trying to hide the truth about the violence, the book still leaves the reader the space for a choice: to look closer to the faded white ink, not to trust the isolated words, to reveal the underlayer. The reader can choose not to ignore the narrative of violence.
Exhibited at:
All Access Archive #4 in Amsterdam, 2025
STREAM: A short horror film
by Andrea Espadas
Art Direction, Set Design
of the character’s visual universe.
COMING SOON.
This project is currently in development. My role focused on shaping a cohesive art direction that reflects the complexity of the main character, while establishing a visual language that feels deliberately unsettling and out of the ordinary.
Beyond developing the visual aesthetic, I was responsible for building the overall concept, sourcing materials, and overseeing their production and delivery for the set. I was also involved in the selection and direction of wardrobe, ensuring it aligned with the visual narrative, and managing styling adjustments on set.
During filming, I led all aesthetic decisions and oversaw the execution of the set design, maintaining visual consistency throughout the production.
This project is currently in development. My role focused on shaping a cohesive art direction that reflects the complexity of the main character, while establishing a visual language that feels deliberately unsettling and out of the ordinary.
Beyond developing the visual aesthetic, I was responsible for building the overall concept, sourcing materials, and overseeing their production and delivery for the set. I was also involved in the selection and direction of wardrobe, ensuring it aligned with the visual narrative, and managing styling adjustments on set.
During filming, I led all aesthetic decisions and oversaw the execution of the set design, maintaining visual consistency throughout the production.
Les Shapeshifters
Art Direction, Graphic Design, Events
Les Shapeshifters is an interdisciplinary cultural platform that brings together thinkers, artists, researchers, and practitioners
to explore complex human and societal questions through sustained dialogue, curated programs, and shared experimentation.
Founded by Laila Saber Rodriguez, they work across formats such as long-form conversations, research residencies, and publications, the platform creates conditions for ideas to develop over time rather than be reduced to single outputs.
Positioned between academic research, cultural practice, and independent media, Les Shapeshifters responds to a growing need for spaces that support serious, cross-disciplinary thinking without the constraints of traditional institutions. It provides structured yet open environments where knowledge is exchanged, relationships are formed, and cultural work emerges from collective inquiry rather than isolated expertise.
Instagram
Spotify
Founding Director: Laila Saber Rodriguez
Art Direction & Experiences: Carla Sanfratello Marco
Team is growing with Marketing Lead & Head of Product
to explore complex human and societal questions through sustained dialogue, curated programs, and shared experimentation.
Founded by Laila Saber Rodriguez, they work across formats such as long-form conversations, research residencies, and publications, the platform creates conditions for ideas to develop over time rather than be reduced to single outputs.
Positioned between academic research, cultural practice, and independent media, Les Shapeshifters responds to a growing need for spaces that support serious, cross-disciplinary thinking without the constraints of traditional institutions. It provides structured yet open environments where knowledge is exchanged, relationships are formed, and cultural work emerges from collective inquiry rather than isolated expertise.
Spotify
Founding Director: Laila Saber Rodriguez
Art Direction & Experiences: Carla Sanfratello Marco
Team is growing with Marketing Lead & Head of Product
Visual & Brand Identity - Radboud University Nijmegen
Brand, Event Design
A brand identity built on the idea that connection
is invisible but essential.
Impact Festival is a university-wide sustainability festival inviting students, researchers, and departments across disciplines; science, arts, social studies. To reflect on their role within a shared ecological and social future.
The challenge was not just to design a festival, but to make visible something that already existed: the quiet, underground network of people and ideas working toward the same goals from very different places.
The mycelium network became the central metaphor. Like fungal threads beneath the soil, the identity was designed to hold everything together without flattening it; a living ecosystem
where each department could exist as itself, while belonging
to something larger.
From this concept, a full brand system was developed: flexible enough to span academic rigour and artistic expression, consistent enough to feel like one organism. Banners, posters, wayfinding maps, and scientific poster templates were all designed within this logic; each piece a node in the same network.
is invisible but essential.
Impact Festival is a university-wide sustainability festival inviting students, researchers, and departments across disciplines; science, arts, social studies. To reflect on their role within a shared ecological and social future.
The challenge was not just to design a festival, but to make visible something that already existed: the quiet, underground network of people and ideas working toward the same goals from very different places.
The mycelium network became the central metaphor. Like fungal threads beneath the soil, the identity was designed to hold everything together without flattening it; a living ecosystem
where each department could exist as itself, while belonging
to something larger.
From this concept, a full brand system was developed: flexible enough to span academic rigour and artistic expression, consistent enough to feel like one organism. Banners, posters, wayfinding maps, and scientific poster templates were all designed within this logic; each piece a node in the same network.
WORM
Graphic Design, Social Media, Events
These are selected works developed during my time at WORM. Strongly influenced by nightlife, performance art, and subcultures, I explored WORM’s visual identity across a wide range of mediums.
From large-scale posters and banners to textile applications such as scarves and caps, this environment allowed for an expansive and experimental approach to design. Through this freedom,
I developed the ability to work autonomously as an art director, building my own visual systems to shape meaningful channels
of communication and storytelling.
From large-scale posters and banners to textile applications such as scarves and caps, this environment allowed for an expansive and experimental approach to design. Through this freedom,
I developed the ability to work autonomously as an art director, building my own visual systems to shape meaningful channels
of communication and storytelling.
Visit WORM
Rococo Love
Art Direction, Photography
An exploration of intimacy and relational dynamics through the ornamental and theatrical lens of Rococo.
Over the course of three months, I worked closely with a series of couples, observing and translating their unique tensions, gestures, and connections into staged photographic moments.
Each shoot was conceived, directed, and photographed by me, shaping a visual narrative where history, performance, and contemporary relationships intertwine.
Over the course of three months, I worked closely with a series of couples, observing and translating their unique tensions, gestures, and connections into staged photographic moments.
Each shoot was conceived, directed, and photographed by me, shaping a visual narrative where history, performance, and contemporary relationships intertwine.