Art Direction
Graphic Design
Set Design
set design, with a focus on narrative, artistic research
and collective experience.
EFFIGY
Editorial, Fashion, Artistic Research
EFFIGY is an independent magazine exploring identity and performance through fashion photography and experimental writing.
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz
Each issue takes on a new form, shaped by
its theme and the content it holds.
Founded in the summer of 2025 by Viktor Dimitrov and Carla Sanfratello Marco, EFFIGY was created as a space where fashion photography can move beyond just aesthetics. Through artistic research and conceptual exploration, fashion becomes more than image-making – it becomes a medium for
storytelling, a vehicle for pure expression.
Each issue becomes an artwork in itself –
a stage to not decorate the present, but
to question it.
In response to the shrinking space for independent publishing, EFFIGY positions itself as an urgent and critical platform.
In today’s media landscape, increasingly driven by speed and sameness, EFFIGY insists on experimentation, independence,
and critical expression.
BUY AT ARTSLIBRIS
Exhibited at:
ArtsLibris Sant Jordi 2026 through RocioSantaCruz
Òh!pera - 2026
Set design, Costume Design
Stage & Costume Design — Production Development and On-Site Execution
Òh!pera is a pioneering initiative by the Gran Teatre del Liceu and Disseny Hub Barcelona, conceived under the artistic direction of Àlex Ollé to reimagine opera for contemporary audiences. The project brings together emerging and established creators to produce short-form operas that preserve the genre's core fusion of music, dramaturgy, and stage direction while exploring themes of identity, technology, ecology, and social conflict, staged in unconventional spaces that dissolve the traditional boundary between audience and performance.
Within this framework, I led the development and production organization of the stage and costume design, working alongside a small team to translate each opera's conceptual language into physical form. This spanned coordinating design development from initial concept through final execution, managing production logistics and timelines across multiple short works staged in parallel, and overseeing on-site production during installation and performance days — ensuring that scenography and costume held together as a coherent visual language across the project's more intimate, experimental staging.
The work sat at the intersection of spatial design and craft production: translating dramaturgical intent into set pieces and costume that could function inside non-conventional venues, while staying responsive to the fast turnaround and hands-on demands of a multi-production run.
Critics:
El Pais
Scherzo
El Periódico
Òh!pera is a pioneering initiative by the Gran Teatre del Liceu and Disseny Hub Barcelona, conceived under the artistic direction of Àlex Ollé to reimagine opera for contemporary audiences. The project brings together emerging and established creators to produce short-form operas that preserve the genre's core fusion of music, dramaturgy, and stage direction while exploring themes of identity, technology, ecology, and social conflict, staged in unconventional spaces that dissolve the traditional boundary between audience and performance.
Within this framework, I led the development and production organization of the stage and costume design, working alongside a small team to translate each opera's conceptual language into physical form. This spanned coordinating design development from initial concept through final execution, managing production logistics and timelines across multiple short works staged in parallel, and overseeing on-site production during installation and performance days — ensuring that scenography and costume held together as a coherent visual language across the project's more intimate, experimental staging.
The work sat at the intersection of spatial design and craft production: translating dramaturgical intent into set pieces and costume that could function inside non-conventional venues, while staying responsive to the fast turnaround and hands-on demands of a multi-production run.
Critics:
El Pais
Scherzo
El Periódico
Inner Chaos - Fashion Editorial
for SICKY Magazine
Editorial, Set Design
and Marina Fernández.
A set design developed for a fashion editorial exploring domestic space and inner tension. The project translates narrative into a staged environment, balancing familiarity
and discomfort.
Creative Direction, Photography & Retouch: Marina Fernández
Photography Assistant: Joaquin Montrasi Olmos
Styling: Maria Sánchez
MUAH: Cristina Álvarez
Set Design: Carla Sanfratello Marco
Lighting: Andrés Bustamante
Link to the editorial
and discomfort.
Creative Direction, Photography & Retouch: Marina Fernández
Photography Assistant: Joaquin Montrasi Olmos
Styling: Maria Sánchez
MUAH: Cristina Álvarez
Set Design: Carla Sanfratello Marco
Lighting: Andrés Bustamante
Link to the editorial
You Too are a Wanderer
Installation, Spatial Design, Artistic Research
by What Design Can Do, 2025
You Too Are a Wanderer is an artistic research project exploring how myth-making and storytelling can open new ways of representing migration in contemporary art.
Ultimately creating an immersive installation that invites the audience into the myth of The Wanderer, offering a new perspective on migrant identity.
Through participatory workshops, where myths are shared and responded to with sound-making and drawing, I created a space
for exchange and belonging between migrants and non-migrants.
These workshops inspired the myth of The Wanderer,
which lead to the final installation.
Ultimately creating an immersive installation that invites the audience into the myth of The Wanderer, offering a new perspective on migrant identity.
Through participatory workshops, where myths are shared and responded to with sound-making and drawing, I created a space
for exchange and belonging between migrants and non-migrants.
These workshops inspired the myth of The Wanderer,
which lead to the final installation.
Listen to the myth
Vist the Archive
Images by han gyoel kim
Exhibited at:
What Design Can Do Festival, Amsterdam, 2025 (First Edition)
'Where is your mind at?', at La Galeria by Lastcri, Barcelona, 2026 (Second Edition)
(Un)veiled Force: The Narratives
of Violence
Editorial, Book Design
and Aglaya Drobysheva
A collaborative book project featuring a selection of E-flux Criticism articles.
The book explores concepts of violence, ignorance, and censorship. Each article page is preceded by a thicker page with cutouts that frame only a few specific words from the next page. Detached from their context, they mislead the reader from the original meaning of the article.
While trying to hide the truth about the violence, the book still leaves the reader the space for a choice: to look closer to the faded white ink, not to trust the isolated words, to reveal the underlayer. The reader can choose not to ignore the narrative of violence.
Exhibited at:
All Access Archive #4 in Amsterdam, 2025
The book explores concepts of violence, ignorance, and censorship. Each article page is preceded by a thicker page with cutouts that frame only a few specific words from the next page. Detached from their context, they mislead the reader from the original meaning of the article.
While trying to hide the truth about the violence, the book still leaves the reader the space for a choice: to look closer to the faded white ink, not to trust the isolated words, to reveal the underlayer. The reader can choose not to ignore the narrative of violence.
Exhibited at:
All Access Archive #4 in Amsterdam, 2025
WORM
Graphic Design, Social Media, Events
These are selected works developed during my time at WORM. Strongly influenced by nightlife, performance art, and subcultures, I explored WORM’s visual identity across a wide range of mediums.
From large-scale posters and banners to textile applications such as scarves and caps, this environment allowed for an expansive and experimental approach to design. Through this freedom,
I developed the ability to work autonomously as an art director, building my own visual systems to shape meaningful channels
of communication and storytelling.
From large-scale posters and banners to textile applications such as scarves and caps, this environment allowed for an expansive and experimental approach to design. Through this freedom,
I developed the ability to work autonomously as an art director, building my own visual systems to shape meaningful channels
of communication and storytelling.
Visit WORM
STREAM: A short horror film
by Andrea Espadas
Art Direction, Set Design
of the character’s visual universe.
COMING SOON.
This project is currently in development. My role focused on shaping a cohesive art direction that reflects the complexity of the main character, while establishing a visual language that feels deliberately unsettling and out of the ordinary.
Beyond developing the visual aesthetic, I was responsible for building the overall concept, sourcing materials, and overseeing their production and delivery for the set. I was also involved in the selection and direction of wardrobe, ensuring it aligned with the visual narrative, and managing styling adjustments on set.
During filming, I led all aesthetic decisions and oversaw the execution of the set design, maintaining visual consistency throughout the production.
This project is currently in development. My role focused on shaping a cohesive art direction that reflects the complexity of the main character, while establishing a visual language that feels deliberately unsettling and out of the ordinary.
Beyond developing the visual aesthetic, I was responsible for building the overall concept, sourcing materials, and overseeing their production and delivery for the set. I was also involved in the selection and direction of wardrobe, ensuring it aligned with the visual narrative, and managing styling adjustments on set.
During filming, I led all aesthetic decisions and oversaw the execution of the set design, maintaining visual consistency throughout the production.
Les Shapeshifters
Art Direction, Graphic Design, Events
Les Shapeshifters is an interdisciplinary cultural platform that brings together thinkers, artists, researchers, and practitioners
to explore complex human and societal questions through sustained dialogue, curated programs, and shared experimentation.
Founded by Laila Saber Rodriguez, they work across formats such as long-form conversations, research residencies, and publications, the platform creates conditions for ideas to develop over time rather than be reduced to single outputs.
Positioned between academic research, cultural practice, and independent media, Les Shapeshifters responds to a growing need for spaces that support serious, cross-disciplinary thinking without the constraints of traditional institutions. It provides structured yet open environments where knowledge is exchanged, relationships are formed, and cultural work emerges from collective inquiry rather than isolated expertise.
Instagram
Spotify
Founding Director: Laila Saber Rodriguez
Art Direction & Experiences: Carla Sanfratello Marco
Team is growing with Marketing Lead & Head of Product
to explore complex human and societal questions through sustained dialogue, curated programs, and shared experimentation.
Founded by Laila Saber Rodriguez, they work across formats such as long-form conversations, research residencies, and publications, the platform creates conditions for ideas to develop over time rather than be reduced to single outputs.
Positioned between academic research, cultural practice, and independent media, Les Shapeshifters responds to a growing need for spaces that support serious, cross-disciplinary thinking without the constraints of traditional institutions. It provides structured yet open environments where knowledge is exchanged, relationships are formed, and cultural work emerges from collective inquiry rather than isolated expertise.
Spotify
Founding Director: Laila Saber Rodriguez
Art Direction & Experiences: Carla Sanfratello Marco
Team is growing with Marketing Lead & Head of Product